PRIVACY POLICY

Your Privacy Matters to VedKart

At VedKart (operated by Keshav Innovations), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you use VedKart services.

VedKart is a registered trademark of Keshav Innovations, and this policy applies to all VedKart digital platforms and services.

Information We Collect

Personal Information

When you use VedKart services, we may collect:

• Contact Details: Name, email address, phone number, and shipping/billing addresses
• Account Information: Login credentials, preferences, and profile settings
• Payment Information: Payment details processed securely through authorized payment gateways
• Order History: Purchase records, transaction details, and delivery information

VedKart Virtual Try-On Data

Special Category - Model Images:

• Model images you upload for VedKart Virtual Try-On services
• Generated try-on images created by our AI technology
• Image metadata and technical parameters for processing

Technical Information

We automatically collect certain technical data:

• Device Information: Device type, operating system, browser type and version
• Usage Data: IP address, access times, pages visited, and interaction patterns
• Website Analytics: Traffic sources, user behavior, and performance metrics
• Cookies and Tracking: Cookies, web beacons, and similar tracking technologies

How We Use Your Information

Service Delivery and Enhancement

Primary VedKart Services:

• Processing and fulfilling your orders
• Providing VedKart Virtual Try-On experiences
• Customer support and communication
• Shipping and delivery coordination
• Payment processing and transaction management

Service Improvement:

• Enhancing VedKart website functionality and user experience
• Improving Virtual Try-On accuracy and performance
• Personalizing your VedKart shopping experience
• Analyzing usage patterns to optimize our services

Marketing and Communication

• Sending order confirmations and shipping notifications
• Providing VedKart promotional offers and new collection updates
• Newsletter and fashion trend communications (with your consent)
• Customer feedback requests and satisfaction surveys

VedKart Virtual Try-On Data Protection

Special Protections for Your Images

Maximum Security Standards:

• Your model images are stored in VedKart secured, closed network infrastructure
• Images are encrypted and protected with industry-standard security protocols
• Access is strictly limited to VedKart application systems only
• No human access to your personal model images without explicit consent

VedKart Privacy Commitments:

• No Sharing: We never share your model images with any third parties
• No Secondary Use: Images are used exclusively for VedKart Virtual Try-On services
• No Commercial Use: Your images are never used for marketing, advertising, or any commercial purposes
• Temporary Processing: Generated try-on images are not stored permanently and are periodically removed

Your Control Over Images:

• Complete control to delete or update your model images anytime
• Easy image management through your VedKart account settings
• Immediate deletion upon account closure
• No retention beyond account lifecycle

Information Sharing and Disclosure

VedKart Sharing Policy

We do not sell, trade, or rent your personal information to third parties. Limited sharing occurs only in these circumstances:

Authorized Service Providers:

• Logistics partners for order delivery (sharing only delivery-related information)
• Payment processors for secure transaction handling
• Technology service providers supporting VedKart infrastructure
• All third parties operate under strict confidentiality agreements

Legal Requirements:

• When required by law, legal process, or government authority
• To protect VedKart rights, property, or safety
• To enforce our Terms & Conditions
• In connection with legal proceedings involving VedKart

Business Transfers:

• In case of merger, acquisition, or sale of VedKart / Keshav Innovations
• Data transfer would be governed by equivalent privacy protections

Data Security Measures

VedKart Security Infrastructure

Technical Safeguards:

• End-to-end encryption for data transmission and storage
• Secure servers with regular security updates and monitoring
• Multi-layer firewall protection and intrusion detection
• Regular security audits and vulnerability assessments

Access Controls:

• Restricted access to personal information on need-to-know basis
• Employee training on data protection and privacy protocols
• Secure authentication systems for internal access
• Regular access reviews and permission updates

Payment Security:

• PCI DSS compliant payment processing
• Secure payment gateways with tokenization
• No storage of complete payment card information on VedKart servers

Your Privacy Rights and Choices

Account Management Rights

Data Access and Control:

• Access and review your personal information in VedKart account
• Update or correct your personal details anytime
• Download your data in portable format
• Request complete account and data deletion

Communication Preferences:

• Opt-out of marketing communications while retaining order notifications
• Choose specific types of VedKart communications you wish to receive
• Update communication preferences in account settings

Virtual Try-On Controls:

• Delete individual or all model images
• Update model images with new photos
• Control sharing of virtual try-on results (if applicable)

Cookie Management

• Control cookie settings through your browser preferences
• Opt-out of non-essential cookies while maintaining core functionality
• Understanding of how cookies enhance your VedKart experience

Data Retention Policy

VedKart Retention Practices

Personal Information:

• Retained while your VedKart account remains active
• Continued retention for legitimate business purposes after account closure
• Deletion upon specific request (subject to legal requirements)

Virtual Try-On Images:

• Model images stored until you delete them or close your account
• Generated try-on images removed periodically (not permanently stored)
• Immediate deletion available upon user request

Transaction Data:

• Order and payment information retained for accounting and legal compliance
• Retention periods comply with Indian financial and tax regulations

Children's Privacy Protection

VedKart Age Policy:

• VedKart services are intended for users 18 years and older
• We do not knowingly collect personal information from children under 18
• Parents/guardians should contact us if a child has provided information
• Immediate deletion of any inadvertently collected children's data

International Data Transfers

Cross-Border Data Processing:

• Your information may be processed within India by VedKart and authorized partners
• International transfers (if any) will be protected by appropriate safeguards
• Equivalent protection standards maintained for any international processing
• Your consent covers any necessary international transfers for service delivery

Privacy Policy Updates

Notification of Changes:

• VedKart may update this Privacy Policy periodically
• Significant changes will be communicated via email and website notice
• Continued use after changes indicates acceptance of updated policy
• Previous policy versions archived for reference

Policy Effective Date: This Privacy Policy is effective as of [Date to be inserted] and applies to all VedKart users.

Contact Us for Privacy Matters

VedKart Privacy Support

For privacy-related questions, requests, or concerns:

Privacy Email: info@vedkart.store

Business Address: Keshav Innovations, Radhe Vatika A, Block No 3, Mavdi Pal Road, Rajkot - 360004, Gujarat, India

Data Protection Inquiries: Contact us at the above email for:

• Data access, correction, or deletion requests
• Privacy rights exercise
• Security concerns or incidents
• Policy clarification questions

Response Timeline: We typically respond to privacy inquiries within 48–72 hours during business days.

Regulatory Compliance

VedKart complies with applicable Indian data protection laws and regulations. We continuously monitor regulatory developments to ensure ongoing compliance.

Last Updated: 14 Aug 2025

VedKart – Your Privacy, Our Priority